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title The Olympus µ 1200: Power & Elegance Meets Ingenuity
date 2007-10-31

Olympus, the industry leader in opto-digital technologies and pioneer in the digital camera market, today introduced the stunnning Olympus µ 1200 that displays true pixel power and produces pictures in the finest detail. This powerful addition to the stylish µ range comes in a weatherproof* metal body in Midnight Black, which protects it against the elements. The brilliant Olympus µ 1200 packs an incredible 12 Megapixels, a giant 2.7' HyperCrystal LCD and boasts a number of leading-edge innovations such as Face Detection Technology and Shadow Adjustment Technology.

Built like a champ, Olympus µ 1200 allows you to discover a whole new sense of freedom. A huge 12 Megapixels means you capture more detail than ever before and ultra-sharp prints in poster-size and beyond are a reality. Preview and review shots with ease thanks to a giant 2.7' HyperCrystal LCD which boasts perfect views.

Images with shadowy sections and blurry, badly-exposed faces are a thing of the past. The incorporated BrightCapture Technology brightens shots in low-light conditions, while a 3x optical zoom (equiv. to 35-105mm on a 35mm camera) combines with a 5x digital zoom to get in closer without you changing position. Super Macro mode expands the creative possibilities by getting you as close as 1cm to subjects! In addition, the powerful new TruePic III image processor is the icing on the cake. Its realistic colour reproduction, improved noise performance and quicker overall processing speeds make photography with the Olympus µ 1200 even more rewarding.

Only the brightest innovations have been incorporated into this elegant and powerful compact model. The Shadow Adjustment Technology detects the shadowy parts of a composition and automatically optimises exposure for these areas - resulting in more realistic images under any lighting condition. In addition, the Face Detection Technology scans for faces and automatically focuses and properly exposes to significantly improve the depiction of human subjects. 

There are 20 scene modes that ensure that adapting to diverse shooting situations is both quick and trouble-free. The clever Smile Shot scene mode can even detect when your subject smiles - and automatically releases the shutter at precisely the right moment - to guarantee the happiest of all photographic experiences. An internal memory plus an xD-Picture Card slot make storage space completely expandable. An LI-42B battery and the Olympus Master software, which makes it especially easy to organise, archive and share your shots, are included.

The Olympus µ 1200  is available at all major retailers from October onwards. It is priced at $649 inclusive of GST.

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